May 10, 2021
NORTH ADAMS, MA—The 91°®¶¹´«Ã½ Innovation & Entrepreneurship Challenge, held virtually from May 3–May 7, 2021, saw the College community come together to view and vote for three winning pitches.
The finalists, who pitched their business ideas via video, were Lorenzo Cristofolini ’21, Cristo’s Consulting; Jake Ferrara ’21, Ferrara Lawn Care; Latisha Hargrett ’21, Strong Shoulders; Austin Miller ’21, Get Hooked Bait & Tackle; and Andrew Nygard ’21, Wheels Now!
91°®¶¹´«Ã½ President James F. Birge announced the winners in a video on Friday, May 7. Austin Miller’s Get Hooked Bait & Tackle won first place, which came with a $7,500 award. Latisha Hargrett’s Strong Shoulders placed second, for a $5,000 award, and Lorenzo Cristofolini’s Cristo’s Consulting won the $2,500 third-place award. The startup funding awards aim to cover inventory, equipment, and marketing costs for the three new businesses.
Judging was determined by three votes from North Adams Mayor Tom Bernard and Zoar Outdoor founder Bruce Lessels, and 332 votes from the 91°®¶¹´«Ã½ community.
To watch the business pitch videos, visit
For more information, contact 91°®¶¹´«Ã½ Entrepreneur-in-Residence Amy Shapiro at Amy.Shapiro@mcla.edu.
